Eduardo is a strategic marketing professional with over 15 years of experience in the healthcare, biotechnology, and consumer goods industries. He possesses expertise in market analysis, market research, economic modeling, and pricing strategies. Eduardo has worked closely with pharmaceutical companies on pre-clinical and clinical research, market assessments, product design, product launches, and competitive intelligence. Additionally, he has marketing experience in leading consumer goods companies such as Sony, Whirlpool, Philips, and Oracle.
As a member of the Adivo team, now Acumetis, Eduardo has performed in-depth market assessments, developed pricing strategies, and tracked patient outcomes for markets such as hereditary angioedema (HAE), human growth hormone, bioprinting technologies, immunoglobulin (IG), and hemophilia (COAG). He also provided consulting services for the development of new devices. He holds a bachelor’s in Mechanical Engineering with a minor in Industrial Design from the University of Los Andes.